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CONFERENCE JEUDI 10 MARS 2016

Une conférence très intéressante à lieu à l’IAU jeudi à 18H30.
Dr Iris Ramme vient spécialement d’Allemagne pour nous présenter les résultats de ses recherches dans le domaine du développement durable dont voici le descriptif :

Alone in the EU 250 million tons of waste are produced by households in 2010. That is almost half a ton per person. One third of household waste is bio waste that could be used for composting or for producing biogas if collected separately.

Reasons for an even increasing amount of waste is a better standard of living that allows us to use products to buy more conveniences goods or products with a shorter life cycle, often driven by advancements in technology. Smaller households produce more waste per person than lager households. This is also a trend being responsible for more waste. (Information taken from the European Commission "Being wise with waste : the EU’s approach to waste management" published in 2010)

Packaging waste is one issue that should be dealt with in this scenario of increasing costs for waste management and threats for our environment. Green packaging could therefore be an answer to solve some of the problems the modern society has with waste.

According to the study "World Green Packaging" the world demand for green packaging will increase by more than five percent per year to more than 200 billion dollars in 2015. Green packaging or environmentally friendly packaging encompasses packaging that is recycled, reusable and degradable. Packaging made from recycled material has the highest importance but the slowest growth rate due to the maturity of packaging like metal cans or glass bottles. Higher growth rates are expected in reusable and especially in degradable packaging.

There is a need to understand how attitudes affect enviro-conscious - or green - behavior, particularly, with regards to enviro-conscious packaging. According to the “Theory of Planned Behavior” developed by Fishbein and Ajzen, a person’s actual behavior is directly influenced by his or her behavioral intention which is influenced by and jointly determined by attitude, subjective norms and perceived behavioral control.

This approach was used to develop a questionnaire that is administered in several countries. An important part of the questionnaire are questions regarding culture. For measuring the influence of culture we used the Hofstede questions. The questionnaire also contains demographic variables since there could be an influence on the relevant variables.

This research has a clear practical objective : Companies along the value chain of packaging need to understand consumers’ willingness to buy green so that they can adapt their offers. Governments and non-profit organizations want to know where to start when a greener environment is pursued. Last but not least certifying organizations want to know what is important in the consumer’s eye.

Voir en ligne : IAU FRANCE

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